The marketing communication mix also known as the promotion mix consists of set of tools that can be used in various combinations and different degrees of intensity inorder to communicate with the target audience. In addition, to these tools or methods of communication, there is a media, or a means by which marketing communications messages are.
ABSTRACT: The whole work revolves around the subject of marketing communication mix. Considered to be derived from marketing mix. Communication mix consists of advertising, personal selling, sales promotion, direct marketing and PR.
In this sense, Marketing Communication is one side of the communication process with customers. Market research, in which suppliers seek to elicit information on consumer requirements from consumers, is the complementary component of the communication process. The following summarises this very simply: (Rowley 1998).
There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
Advertising And Communication Mix Marketing Essay. 1814 words (7 pages) Essay. 1st Jan 1970 Marketing Reference this Tags: Disclaimer: This work has been submitted by a university student. This is not an example of the work produced by our Essay Writing Service.
Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. The Internet has also become a powerful tool for reaching certain important audiences.
The four communication mix that has been applied to the company is advertising, sales promotion, public relations and direct marketing. Each point of communications mix is provided by the technique to apply and why the reason company chooses for its media choices. Last but not least, the report is providing a references and appendix.
Integrated Marketing Communication Essay 529 Words3 Pages Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion.
Marketing communication involves sharing of meaning, information and concepts by the source and the receiver about the products and services and also about the firm selling through the devices of promotion via, advertising, publicity, salesmanship and sales promotion. In marketing the source is the marketer who desires to promote the product.
The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.
The initial four elements or 4P’s of the marketing mix included: product, price, promotion (marketing communication) and place. Since its inception however, new forces in the environment have called for new marketing and business practices.
Marketing communication functions by using a combination of tools as well as different channels of marketing. There are a number of different marketing communication available, including personal selling, advertising, direct marketing, communication, sponsorship, public relations and promotions.
Integrated Marketing Communication, means different things to different people, however the term should embrace the marketing mix, the promotional mix, internal communications and all those outsourced providers which contribute to the overall marketing communication process. Figure 5. A Model of Integrated Marketing Communications.
Horizontal integration takes place across the marketing mix as well as in the business activities. This implies that all the functions such as finance, production, communication, and distribution have to work together of because their decisions usually send a form of a message to the consumer.
The communication mix is made up of a set of tools that when used in various combinations and used at different degrees can create intensity for the target market audience. The media also plays a very big part in the way the marketing has transformed itself over the last 100 years.The marketing communication mix, sometimes referred to as the promotion mix, is a set of five tools that businesses use to communicate with their customers, prospects and stakeholders. It doesn’t matter how large or small your organization is, or what kind of products or services you sell, utilizing an effective marketing communication mix can help you increase your revenue.Executive Summary Integrated marketing communication mix is known as a very important element in a company. Therefore, market managers have to always concern the IMC mix and study it to assist operation of the company.